Website Design
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Marketing Guide
Product • Price
Place • Promotion

Product: A tangible object
    or an intangible service

Price: The price is the
    amount a customer pays for
    the product or service.

Place: Place represents the
    location where the product
    can be purchased.

Promotion: The
    communication that
    you use to reach customers.

Website Design

Mission Statement: is a formal, short, written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making.

Company Vision: outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria.

Target Audience: is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.)

Take a moment to step back and look at the
fundamental core of your business. Evaluate what made it a success at the beginning and how that strategy has changed as you move forward.
Determine how technology and other outside factors have changed and will continue to change the way you do business.

Robis Marketing